What did you want to be when you were growing up?
This might be a clichè but I wanted to be a police officer or a soldier, in my mind these were cool professions where I could help change people’s lives for the better.
Please tell us more about your background, how you got interested in Web3 and what you're currently working on?
A couple of years ago I decided I wanted to join the crypto space, however, in my home country, there were no possibilities at the time. Therefore I decided I needed experience either in the tech sector or in the finance sector to be able to land a job related to crypto.
When I started looking for roles in these industries the pandemic hit and there was no chance I was going to get a job, people were being laid off everywhere, salaries being cut, etc. So I figured companies need people and have no money. I decided I was going to work for free for whoever hired me in the software or financial sector. That's how I got my first job in a software company. After six months I got a paid job offer for another software company, and eight months after that I was able to land in AllianceBlock, a DeFi company. Currently, my role is being the Social Media Manager.
What is your definition of web3? Why should we care about it?
Web 3 is the next step of the internet. It is where everyone will inevitably go, despite not knowing what it is right now. It enables people to have power in a much more clear and straightforward manner than in web 2.
In web 2 companies could sell you a product and that was it. In web 3 companies need to actually provide value for their community to buy into them, and if they don’t keep providing value, whatever they offer will be worthless.
What is your favorite Web3 project? Among the people, you've worked, or interacted with in Web3, who do you admire most and why?
I think AllianceBlock has one of the most exciting and ambitious projects out there trying to bridge TradFi and DeFi in a compliant way. I also find super interesting what Bored Ape Yacht Club has done in terms of branding and business.
What hard and soft skills have been most helpful to help you succeed in Web3?
The best hard skill has been being able to read through analytics and understand them which allows me to make better decisions. The best soft skills have been empathy and curiosity. Empathy allowed me to understand people and to help them better, and curiosity enabled me to read and learn about crypto, NFTs, DAOs, etc.
What would you say is the best thing about your job? The most challenging?
The best thing about my job is working with people, I really enjoy that. From my team which is amazing to actually being involved with the community, it is all super enjoyable for me.
Tell us the greatest working day of your life. You're at home in the evening, thinking of what you accomplished. What made you so happy that day?
I think the best day was the day I actually got the job. Coming from a third-world country with limited opportunities it has been really challenging and rewarding to achieve it.
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What part should Social Media Managers play in web3?
Social Media Managers play a key role as community building and development is a key pillar of NFTs and web3. The skills a SMM has can be applied for negative things like promoting a project aiming to rug pull, so being responsible plays a very important role.
We should help promote projects with true value, projects that can actually positively impact people’s life because this is what will make the world change. Maybe not from one day to another, but step by step.
Moreover, one person may not be able to change the world but anyone can change one person’s world.
You are one of the most popular contributors in the LinkedIn NFT community, What is your vision for your niche? What do you expect to come in the next few years? What development in the field do you find to be the most exciting?
I think the NFT space will continue to grow as use cases become more evident. We are also going to see projects become absolutely mainstream. I also think NFTs are also a bubble right now where everyone is throwing money at everything in the hopes to become rich, but it's not going to last forever and only a few of them will survive.
One thing that really interests me is how these NFT-native brands will develop business models outside of the obvious ones like merch.
What are the best decisions and the worst decisions you have made in this industry?
The best decision that I've had has been to be upfront and transparent about everything with my bosses, even things in which we may disagree, in fact especially those things. Communication plays a HUGE role in any kind of relationship, job ones are not the exception. This all has to be from a place of respect of course.
I don’t think I have a “worst” decision as everything has either been successful or taught me something which I can now apply to my work and my life.
Tell me something that’s true, that almost nobody agrees with you?
Crypto will absolutely change the world yet people think it's a fad or scam. (This is of course leaving aside the crypto fam ;) )
What quote has actually stuck with you and changed your life?
Macro patience, micro speed.
Any tips for beginners who aspire to work in this domain, but feel completely overwhelmed to even start competing?
The industry is growing, I would encourage anyone to learn as much as possible from DeFi, NFTs, and DAOs and start making content about it. Proving that you know what you are talking about is an asset for any employer, take advantage of social media for this.