How did you get interested in Web3 and what you're currently working on?
I started my crypto journey back in 2017 under peer pressure. One of my colleagues convinced me to invest in Bitcoin. I paid very little attention to this space until the pandemic struck. It was indeed a blessing in disguise for me.
Like most of us, I entered the crypto space because of Dogecoin. This time due to FOMO. I made an 8x return on my investment. As I started boasting about it in front of everyone, one fine day my spouse confronted me with the question: What is Dogecoin and Blockchain?
As I tried to put words to my explanation, in my heart I knew I had no clue. So if I wanted to sustainably make money in this market, I had to learn and learn. And that’s what I did. After reading multiple books, listening to podcasts and watching interviews of experts, I soon slipped into the rabbit hole.
That’s when I came across the concept of creator’s economy and how web3 will be writing it’s next chapter.
Fast forward to today, I do a lot of freelance work in the blockchain realm. I am into crypto marketing and copywriting for crypto projects. I also run my own blog that goes by the name: pandatechie.in
What is your definition of web3? Why should we care about it?
Web3 is the third generation of the internet that leverages the power of web2 in terms of interaction and gives back the control of data and privacy back to the users.
We should care about it because it is indeed the future of the internet. For two complete decades, big tech has been using our data to monetize without giving us any share of that pie. If you think this should change, you must support web3 completely.
What hard and soft skills have been most helpful to help you succeed in Web3?
In terms of hard skills, writing, selling and community management are extremely important to succeed in this space.
In soft skills, patience is the key here. Crypto is not a get rich quick scheme and very few people understand this.
What would you say is the best thing about your job? The most challenging?
Oh that’s easy. The best thing is that I get to interact with new crypto project founders each day. I just love to interact and understand what they’re up to.
Main challenge is to manage time. There is so much to do here. Industry is changing so fast that it takes a lot to stay relevant.
What role should Marketing Consultants play in web3?
Web3 would be completely driven by communities. In a recent example, Opensea faced a lot of backlash when they revealed their plans of launching an IPO. However, soon after the community retaliated, they released a statement clarifying that it wasn't the case. That is the power of community here.
And who builds these communities most efficiently? Its the marketing consultants. A web3 marketing consultant would spend less on print and media ads and would go more digital with a greater focus on community building across platforms like TG, discord, Twitter etc.
Your website—pandatechie—is so insightful as it breaks down complex blockchain terms, so what do you think makes for a remarkable piece of content? Provide an example in this industry.
In my opinion, the best piece is the one that not only imparts information but also creates that excitement that makes you go and try out. For example, I wrote a piece on how to create your own cryptocurrency.
Unless someone actually goes and gives it a try, it's going to be a dormant piece of information. So one should be able to light up that fire with words.
Tell us the greatest working day of your life. You're at home in the evening, thinking of what you accomplished. What made you so happy that day?
There are 5 elements I chase (or try to) everyday. Mornings with exercise, meditation. Doing justice to my work throughout the day. Writing in the evenings and ending the day with a good reading session.
If I am able to do that before I sleep, it’s a day well spent.
One fine day my spouse confronted me with the question: What is Dogecoin and Blockchain? As I tried to put words to my explanation, in my heart I knew I had no clue. So if I wanted to sustainably make money in this market, I had to learn and learn.
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What is your favorite Web3 project? Among the people you've worked, or interacted with in Web3, who do you admire most and why?
My favourite projects are just too many. However, I am typically fond of Polygon. Chingari is also an Indian project I am rooting for. Especially because they’ve taken a bold step of going web3 completely.
I really admire Rohas Nagpal who has been consistently adding value in the lives of blockchain enthusiasts for no fees.
What is your vision for your niche? What do you expect to come in the next few years? What development in the field do you find to be the most exciting?
I would want to go deeper into content space and weave the magic of words to help projects succeed. I wish to do that not only through execution but also strategy.
What is the question that I haven't asked that you would enjoy reading from one of your peers? Answer it.
Hahaha. That’s an easy one. What are the coins you invest in? Every crypto enthusiast would love to read that and hate to answer that at the same time.
What quote has actually stuck with you and changed your life?
I came in because of speculation, but stayed back because of revolution
What are the best decisions and the worst decisions you have made in this industry?
Best decision was to make content as I learn. Not only it helped me build a personal brand, but it also helped me with cementing the concepts I came across in the deepest cores of my memory.
Worst decision was not getting in earlier. Period.
Any tips for beginners who aspire to work in this domain, but feel completely overwhelmed to even start competing?
Once you are invested, you have a skin in the game. That’s when your PoV changes and you get sucked into the rabbit hole.